It’s a commonly held belief that attention spans are getting shorter, it seems to have been proven with scientific data and is a fact often quoted when it comes to producing marketing content, especially videos.

I think it’s not that attention spans are getting shorter, it’s just getting increasingly more and more difficult to get people’s attention and to keep it because we now have so much choice.

About the Author

Dan Gable is founder of ShoutOut, the ground-breaking automated video creation and distribution platform. ShoutOut enables you and your business to create episodic branded video formats, with no editing skills required. You can then distribute them to your social media channels with just one click. During the past 35 years, Dan has worked on hundreds of TV programmes such as The Word, The Brit Awards, Big Brother and Top Gear. He also founded Sprat, a leading video production agency.