The authentic voice of the customer is fast becoming one of the most powerful marketing messages and Franchisors can benefit from that in two ways: happy customers and happy franchisees, both of which can be turned into your very own influencers and advocates.

This article by ShoutOut Founder, Dan Gable featured in Elite Franchise Magazine- goes more in depth about advocacy programmes and how influencers play a key role in that, for your business.

This is a must read, so please view the article below.