Video is a powerful way to promote your franchise business and does not have to be complicated or expensive to make. The YouTube generation are now making buying decisions and they are used to ‘Lo FI’ DIY videos. So don’t get hung up on video quality or production values, you just need to make sure your videos are not boring.

So whether it be recording a short interview to highlight the success your franchisee is having, capturing video testimonials and reviews from customers, creating quick social media videos, easy-to-follow slideshow videos, or event promotion videos. Video is one of the most authentic forms of storytelling and promoting your franchise.

Tools like can make these videos very easily. Find out the top five ways to promote your franchise with video in our article.