FOMO, or fear of missing out, has been getting more and more popular as a video genre, but can FOMO be used as an effective marketing tool?

FOMO content is also a solution to hybrid events. FOMO allows your digital audience to experience the feel and excitement of your event even if they are not able to attend. When you get it right, FOMO videos will have people registering and attending your next event so as not to miss out again.