According to Dan Gable, ambitious video creatives can benefit from understanding why shows such as The X Factor have been a roaring success for many years.

So perhaps it’s time to start embracing episodic video. Focus on keeping the format simple to produce. These days all you need is a smartphone, some imagination and the ability to edit and you may just develop a successful online format which creates a new audience for your business.

Create that episodic video content with ShoutOut.