Hybrid events have become an important part of the event planning landscape. 

Hybrid events are events that are both virtual and in-person, allowing attendees to participate from anywhere in the world. According to Michael Cerbelli, a veteran New York-based event producer, “Hybrid events are the future of events. They provide a way to reach a much larger audience and build more meaningful relationships with attendees.” The importance of hybrid events lies in their ability to reach a much wider audience. By leveraging both in-person and virtual components, hybrid events allow for greater engagement, more flexibility, and more cost-effective event production. In addition, hybrid events allow for greater networking and connection opportunities, as attendees can interact in real-time, both virtually and in-person. 

One of the most effective ways to make your event hybrid is to create and promote short videos on social media. Short videos are more engaging and easier to watch and they can be posted on the social channels where you audience lives. Events give you the opportunity to create a ‘social takeover’ and post many short form videos during the event showing delegates what they are missing. An audience is willing to sit down and watch a 45 minute talk at an event, however a virtual audience will demand highlights and condensing the messaging down to bite size chunks

ShoutOut is a new platform that makes it easy to create and share short branded social videos automatically. You can create testimonials, highlight videos, speaker videos and graphic based social videos quickly and easily using ShoutOut. Hybrid events are the future of events, and bitesize videos are a great way to make your event hybrid. By leveraging the power of social media, you can create and share short videos to promote your event, build connections with attendees and maximise value for sponsors.