In today’s digital age, social media platforms have become an integral part of our lives. They provide a space for individuals and businesses alike to showcase their products and services to a wider audience. When it comes to events, social media can play a vital role in increasing the visibility of sponsors. By using sponsor branded short-form social videos, you can provide your sponsors with a prime opportunity to maximize their visibility and recognition.
ShoutOut gives you the ability to automatically add an intro, outro and overlay to your videos all of which can feature your event sponsor logos. As well as static or animated logos, you can also add short videos or adverts to your video intro or outros.
According to HubSpot, video is the most popular form of content on social media, with 54% of consumers wanting to see more video content from brands they follow. This means that by using short-form videos on social media, you can increase your audience’s engagement and create a more memorable experience for them.
One of the key benefits of using ShoutOut to create videos is the ability to create many videos quickly and easily. By making several videos during your event, you can create a sense of FOMO or fear of missing out, among your audience. When people see your videos, they may feel compelled to attend your next event to experience the excitement and energy for themselves. With the rise of TiKTok, Instagram Reels and YouTube shorts, multiple short-form videos are now preferred over longer content. People want the choice to elect the videos relevant to them rather than sitting through a 3 minute video.
By sharing videos on social media, you can create a virtual event that allows people from all over the world to engage with your brand and maximise the value for your sponsors. By adding value to their investment, you can turn your event videos into a revenue-earning activity rather than a marketing expense. Remember, video is the most popular form of content on social media, and by creating short-form videos during your event, you can create a sense of FOMO and turn your event into a hybrid experience.